Radhika Sarpotdar
Copywriter.
I switched to advertising from a career in law and ever since, have worked on a wide range of brands. This has made me a versatile writer.
I believe that great ideas come from strong insights, research, respect for your audience, humility, and being in bed by 11 PM. Big fan of free food and free thinking.
Conceptualised the core thought of the campaign that launched Ranveer Singh as the face for Adidas Y-3. It was interesting because I also got to exercise my art muscles here. Helped set the visual tone and logic from the ground up.
Was a part of the team that conceptualised this proactive campaign for Mom's Magic Cookies. The objective was to raise awareness about a unique problem - women's right to fair and equal shares in their parents' wills. This one was interesting because I could leverage my legal background to add substance to the campaign. Among other contributions, I also cracked the banner on the landing page and the articulation was used in multiple amplification assets.
Proactively conceptualised and scripted an adorable digital film for Provident Housing, soon after its rebranding.
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Ranveer Singh undressed for Paper Magazine. We decided to clothe him and run a topical offer.
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We hid Christmas presents for our audience on our grid. Conceptualised and led this engagement activity, which gathered 300+ comments across all posts.
Was also an integral part of the #SheMakesADifference campaign featuring Vineeta Singh, Priyanka Khimani and Supriya Paul.
Conceptualised, wrote for, and creatively supervised the #NaturallyFestive campaign - A proactive regional influencer activity.
Here are some proactive ideas that I have pitched or helped pitch over the years that haven't gone live... yet
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